European Wax Center
The team at European Wax Center in Meridian and Boise (and Nampa, coming soon) created this #IDAHOBEAUTIFUL movement as a way to get involved in the community and give back.
As a center, we noticed that women were apologizing for their brows (we get it). Worse, they were apologizing for their bodies. Our job, while removing the hair, is to help women see how beautiful they are, regardless of shape, size or color.
In learning that the local Women's Shelters needed underwear, coats and medicine, we knew we could help. Our owner created an Idaho Beautiful brand to sell and use 100% of the proceeds to keep these simple needs stocked at the Women's shelter in Nampa and Boise.